UX Improvements

There were some user experience obstacles to overcome with Cherry Bakeswell’s website, for example the guidelines for how to care for your cake were text heavy, Final Form recommended a set of interactive flip boxes to allow this information to be absorbed slower and not bombard the user with text.

Redesign

Final Form redesign the main landing page in line with the clients ideas and ensure their customers had a clear route from the homepage to the call to action to enquire about an order. We achieved this by ensuring their finest works were easily accessible to view via a brand new product gallery and rather than just providing an email address we added a fully functioning contact form allowed enquiries to be emailed to Cherry Bakeswell admin team directly from the new style contact tab of their site.

Technical

We identified the need for many changes on the webpage for Cherry Bakeswell but the team there wanted the process taken care of for them as they don’t have a member of IT staff on their team. The original website was built and hosted using a free CMS for easy use however this meant their domain name included .webs.com. We secured the client their own registered domain and took care of file transfers and hosting along with a turnkey solution for future edits and full support letting them focus on what they do best, produce very cute animal cakes!