Refined Identity

When we took on the project with Cynergy it became apparent there was no master copy of the logo on file and the JPEG they had had deteriorated in quality. We identified that they sold machines globally, so the word Europe may alienate the US and Asian markets, so we drafted a refreshed logo for them, switching the word Europe for SMT, while maintaining the colour scheme associated to this trusted brand.

Redesign

Final Form redesigned the main landing page to ensure that CynergySMT’s clientele had a clear route from the homepage to the contact tab, we achieved this with an animated slider at the top of the page featuring a button to take them directly to the enquiries tab of the site. We also adopted the striking brand green and used the same colour thematically throughout the site the ensure that the brand identity was consistent.

Technical

CynergySMT already had a number of registered domains, so we took care of the file transfers, repointed the domains and arranged hosting of all their files. We also provided support while migrating webmail and ensured that all company email addresses where still working, responding quickly to enquiries and helping to troubleshoot the process while migration was ongoing, ensuring a near seamless overnight migration meaning no mail was lost, staying available and in regular contact to provide peace of mind during the DNS propagation phase.

Custom Shop

CynergySMT wanted a shop feature which generated RFQ’s and sent them to the sales team to respond to. We created a shop which is easy to use featuring and intelligent cart system, before uploaded the entire range of machines available through CynergySMT. With some re-coding of the popular woocommerce shop we managed to created a custom RFQ generation system and there have been many enquiries come through from the system since it was initially deployed showing that the new easy quote request system is resonating with CynergySMT’s clients.