Project Description

The artists

Fresh Website

Gubbalyckan are a pair of professional artists who live in the forest in Sweden, creating art and media reflecting their woodland lifestyle. Despite having both sold art privately and worked on commercial projects, this was their first foray into commercialising their own art and creating a hub for this. They wanted a minimalist design lead by a black on white theme, with the site being about the expression of the art pieces rather than being a flashy website.

Flexible Shop

Final Form delivered a highly flexible and responsive shop, which despite having no prior training on WordPress, is now totally managed and updated by the clients. A big driving factor for the team at Gubblayckan was to ultimately get full control over their site so they can add their own artwork as time passes and update their shop with new pieces. We created a shop with flexible pricing to let their customers select from a range of version such as the size (A3, A4 etc) of the print. We can set up shops to take payment via many popular methods including Credi/Debit Card, PayPal and local payment handlers.


Gubbalyckan had already secured their domain, and Final Form took care of hosting for them, as well as all technical element of pointing the DNS records at their domain to our servers. Regardless of whether sites takes payments we always deliver our sites with a secure certificate meaning all our sites are https:// and entirely ready to take customer information and payments in a secure transaction environment.


Gubbalyckan are continuously creating new artwork and wanted to complete the project on a budget so it was agreed that we would complete a handover of administration to them after the design phase of the website was complete. In just a few short sessions we were able to hand over management of all basic functions to do with managing the day-to-day content creation and edits to the site. We pride ourselves on offering either a fully managed service, freeing you up to put your focus elsewhere, or offering training to give you or a member of your team the skills to take care of things such as basic edits and content creation.

Visit Gubbalyckan

The clients had this to say about the work we did for them:

Finalform has been extremely good at listening to our ideas and requirements throughout and they have succeeded in turning them into a reality. We are very satisfied with our homepage and have felt that we have been in capable hands throughout. We experienced that Finalform were engaged in our vision from the start and they quickly understood us and our requirement. We had no prior experience with WordPress, but we were provided with a tailor made guide to help us get started and we are now fully capable of administering the homepage. Conclusively, we are completely satisfied with the whole process with Finalform.

Katherine Whitehouse, Owner